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This website atelier-uk.com states the following, "Unique Bespoke Jewellery, Wedding And Engagement Rings." We analyzed that the website also stated " All our goldsmiths have university degrees from respected jewellery making courses." It also stated " Atelier is considered the leader with the latest CAD technology for jewellery. We have expert knowledge of precious and semi-precious stones and stocks of unusual, fancy and rare gemstones. Our reputation precedes us for quality, expertise, knowledge and excellent customer service. If its special to you, its special to us." The header had bespoke jewellery as the highest ranking search term. It was followed by bespoke wedding rings, bespoke engagement rings, and silver charms for necklaces which isn't as ranked as highly as bespoke jewellery. The next words they used was silver charms for bracelets. handmade silver jewellery was also included but might not be understood by web crawlers.